Olehenriksen, which recently expanded into Ulta beauty, has introduced Double Rewind Pro-Grade 0.3% Retinol Serum, a new silky dual-action retinol designed to pave the way to an improved retinol experience.
 
Clinically proven to visibly reduce the appearance of wrinkles and retexturize skin in just two weeks, this powerful yet balanced formula helps to restore youthful skin.

Encouraging Consumers to Embrace the Present

Olehenriksen Double Rewind Pro-Grade 0.3% Retinol Serum combines a results-driven, anti-aging serum with soothing Scandinavian ingredients to nourish, hydrate and strengthen skin while visibly improving the appearance of fine lines and wrinkles.
 
Created to transport users back to the skin of their youth without stepping back in time, this new launch encourages users to embrace the present moment while looking forward to the future.
 
To support this approach, Olehenriksen has launched the #ThisIsMy37 campaign, a social content series featuring a network of influencers, industry tastemakers and more, each of whom will be sharing their skincare confessions, key learnings, and personal skincare transformation journey as a result of the new launch. This campaign encourages all to reflect on skincare faux pas of the past and the hard lessons learned as a result.

The Formula

Double Rewind Pro-Grade 0.3% Retinol Serum is formulated with two pro-grade retinoids and nourishing Scandinavian botanicals, providing a balanced delivery system that renews and replenishes skin in tandem. Powered with Pure 0.3% Vegan Encapsulated Retinol and Pro-Vitamin A retinoids to effectively fight wrinkles and deliver long term hydration-boosting and anti-aging results, the soothing botanical complex of aloe juice, Scandinavian rowanberry and birch sap calms and refreshes skin while mitigating any drawbacks associated with other retinoids in the market.
 
Providing a sensorial application experience with a plush, cloud-like texture, Double Rewind Pro-Grade 0.3% Retinol Serum absorbs into the skin without stickiness. The subtle scent of naturally derived lemon sugar fragrance awakens the senses while the post-application dewy finish provides an instant #OleGlow.
 
“We are proud to expand our Transform Collection with Double Rewind Pro-Grade 0.3% Retinol Serum, our first ever retinol product,” says Riva Barak, VP of Product & Technical Development at Kendo Brands. “With a combination of two retinoids and a mix of soothing Scandinavian botanical complex, Double Rewind Pro-Grade 0.3% Retinol Serum has been clinically proven to dramatically improve skin texture, dullness, loss of elasticity, fine lines, wrinkles, and dark spots while hydrating, strengthening, and replenishing skin, encouraging a joyful skincare journey that Olehenriksen is known and loved for.”

Availability

Olehenriksen Double Rewind Pro-Grade 0.3% Retinol Serum is available online at the brand’s website and Sephora’s website now, in-store at Sephora on January 12, 2024, and in-store and online at Ulta Beauty on February 9, 2024.